Product Perspectives

Electric vehicles have become the de facto solution for a post gasoline world, but should it? While I wholly agree that the world needs to shift away from gasoline-powered vehicles to protect us, our future, and our planet, I’m not convinced that EVs will be the next big thing to last: my eyes are on hydrogen. I believe going electric places too much burden on the consumer to adapt compared to hydrogen, with both resulting in similar gains over gasoline. In order to help the environment, the auto industry has been putting a burden on the consumer to do their part. But, the thing is, people are tired of it. Consumers have been dragged into numerous environmental efforts in the past across industries, like recycling, conserving water, and planting trees, yet it’s never enough. Still, consumers are once again facing the burden of adjusting to electric vehicles, with promises of strong infrastructure, shiny rebates, and tax credits, and the looming threat around our environment. Don’t get ...